Online lottery is a convenient way to play lotto and win real money. These sites offer the same odds and prizes as official state-run lotteries, are licensed by the UK Gambling Commission, and are backed up by specialty insurance providers to pay jackpot winnings. Moreover, these sites are usually much cheaper than lottery agents and allow players to make multiple plays for the same amount of money.

While the idea of winning a huge prize can seem appealing, it’s important to keep in mind that gambling is a dangerous addiction. It’s a good idea to play only when you have the money to spare and to monitor your spending habits. You should also be aware of danger signs like increased stress, depression, or irritability. If you notice any of these symptoms, you should stop playing immediately.

In addition to state-run lotteries, online lottery games are available through third-party distributors such as Jackpocket and TheLotter. These businesses offer the same services as official state-run lotteries, but they are only available to players in states where it is legal to do so. However, the number of US states that allow lottery games online is still limited.

Lottery marketing campaigns expertly capitalize on fear of missing out – FOMO. They portray winners as happy, rich, and fulfilled to create a sense of aspirational appeal. It is a strategy that works because it reduces the perceived risk of purchasing a ticket by making the jackpot seem more attainable and life-changing.